Wie NIKIN die ersten Früchte der harten Arbeit erntet: die Gründungsgeschichte Teil 3 - NIKIN EU

How NIKIN reaps the first fruits of hard work: the founding story part 3

In our three-part blog series we will show you how two childhood friends founded NIKIN and wanted to give something back to nature. In the third part, find out how Robin and Nicholas chose the new logo and who even had it tattooed.

In our three-part blog series we will show you how two childhood friends founded NIKIN and wanted to give something back to nature. In the third part, find out how Robin and Nicholas chose the new logo and who even had it tattooed.

Teamfoto NIKIN
The NIKIN team is growing and growing.

After the rapid growth in orders, Robin and Nicholas decided to register NIKIN as a GmbH. With that, NIKIN was officially born. As of January 1, 2018, NIKIN was registered in the commercial register. Meanwhile, Nicholas' wife Carla Hänny also joined the team and took over all financial matters. They also hired their first employee, Jonas. He took over the entire logistics – and still works there today.

Feier zum Eintrag ins Handelsregister

 

The NIKIN team at the time celebrates its entry in the commercial register.

In the summer of 2018, Nicholas and Robin decided that NIKIN needed a new logo. They met on a Sunday afternoon at Lake Sempach. Robin brought some logos he designed himself. The two agreed on the best pair and sent them to all their friends via Whatsapp and asked for their opinion. All logos had a similar style. To add a little variety, they also sent one that was completely different and wasn't actually available to choose from. Of all things, the completely different logo was the overwhelming winner of the vote and is now the official NIKIN logo and can therefore be found on every product.  

Neues NIKIN-Logo

 

The overwhelming winner of the vote was this logo.

In the meantime, NIKIN has hired support for Jonas in the camp. Regula takes over the logistics and processes the countless orders together with Jonas. In order to obtain more storage capacity, NIKIN is moving to the Wisa-Gloria area in Lenzburg. NIKIN quickly rents more and more rooms. The peak in orders is Black Friday (NIKIN Green Friday) 2018. Logistics packs more packages than ever before in one day. The postal driver who picks up the packages and then has his first day at work even has to stack the packages on the passenger seat.

Regula und Jonas an Green Friday

 

NIKIN planted two trees for every product sold on Green Friday. Regula and Jonas had their hands full packing the many orders.

The next highlight follows shortly after Green Friday. Around Christmas, more and more people want to do something good for the environment and order from NIKIN. Since NIKIN still wants to label each tree certificate by hand, they hire extra employees to write the names on the certificates during the Christmas season.

Verpacken vor Weihnachten

 

The hard-working warehouse employees fill out each certificate by hand, even during the Christmas rush.

NIKIN is now so well known that an enthusiastic customer has the logo tattooed on her.

Kundin mit Tattoo

 

More and more orders are being received and this means that NIKIN can employ more and more people. In October 2019, there are 28 people behind NIKIN who work every day to advance global reforestation.

 

 
A look behind the scenes at NIKIN. 
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