Everyone knows about stress and excessive demands, be it at work or at home. "Just decelerate once" is then given as a tip to turn the accumulated stress at least for a few hours and back to focus on the essentials. Not only we should switch back a gear, the fashion industry also urgently needs a deceleration!
Ads like "Fashion Trends 2018-Priced" or "THAT are the most important fashion trends of the season!" give an idea of how fast-paced trends are. "Fast Fashion" is the name of the fashion business. Expensive designs from the catwalk are offered as inexpensive copies in stores to suit the new "must-haves". All of this as fast as possible! This way, a shirt in the trend color red can be bought cheaply in the next store. But what if soon all can see red and have enough of it? No problem! The old shirt is stowed or thrown away because the new one is already waiting for you in the shop. Every season the same game with the fashion. But what is behind this cheap mass production? In the following, the problematic points of "Fast Fashion" are shown:
1.Toxic chemicals: In Greenpeace's Toxic Yarns study, 63% of all garments tested (including those from Zara, Only and Levi's) were found to have hormonal chemicals. In addition, some azo dyes that can release carcinogenic amines are used for staining.
2.Unfair working conditions: Around 80 billion garments are produced worldwide each year. Suppliers are struggling with ever-shorter delivery schedules due to production pressure, resulting in wage cuts and environmentally irresponsible practices.
3.Endangering animals and the environment: toxic chemicals can be dangerous not only for us. These are discharged into the environment through factory water and accumulate in sediments, the food chain, in fish and wildlife.
4.Around the world: clothing enriched with chemicals is delivered to markets around the world; including EU countries that ban chemicals in their own textile production.
5.Role of the buyer: When washing the new clothes, the chemicals get into the wastewater and thus contribute to the pollution of the waters.
Luckily, the Slow Fashion is slowing down. "Slow Fashion" means the change to more responsibility and respect for people and the environment. Also, an attempt is made to create an awareness of the product. Following values and goals follow the "Slow Fashion":
6.Environmentally friendly production and selection of raw materials. Here, e.g. natural, plant-based dyes used to reduce the consumption of chemicals.
7.Sustainable production and quality processing, e.g. through the manual production of the products.
8.Fair trade, where suppliers receive a living wage.
9.Use and durability of clothes: These include not only garments made from organic and recycled materials. Even used clothes are part of "slow fashion"!
10.Products often have a regional origin with a short production chain. All steps in the production chain are visible and thus transparent. Also, most of the supply chain is independently tested or visited by clothing brand itself.
What about NIKIN regarding "slow" or "fast"? At the moment we are still "almost" on the move, but we are constantly developing in the right direction, looking for more and more sustainable materials. This allowed us to replace acrylic with recycled jeans and our textiles are largely made from organic cotton. Our socks are made of 80% bamboo. In addition, NIKIN works partly with companies that are GOTS and Fairtrade certified. So we are on the right track towards "deceleration".